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The Need to Monitor Customer Loyalty and Business Risk in the European Insurance Industry
Montserrat Guillen, Jens Perch Nielsen and Ana M. Pérez-Marín
The Geneva Papers on Risk and Insurance. Issues and Practice
Vol. 33, No. 2 (April 2008), pp. 207-218
Published by: Palgrave Macmillan Journals
Stable URL: http://www.jstor.org/stable/41949247
Page Count: 12
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Policy cancellations directly influence daily business operations and have an impact on the risk assumed by insurance companies. In this paper, we describe the reasons why insurance companies should perform customer loyalty and business risk monitoring and develop guidelines for the implementation of this procedure. We emphasize the advantages of this practice for the operation of the company.
The Geneva Papers on Risk and Insurance. Issues and Practice © 2008 Palgrave Macmillan Journals