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The Need to Monitor Customer Loyalty and Business Risk in the European Insurance Industry

Montserrat Guillen, Jens Perch Nielsen and Ana M. Pérez-Marín
The Geneva Papers on Risk and Insurance. Issues and Practice
Vol. 33, No. 2 (April 2008), pp. 207-218
Stable URL: http://www.jstor.org/stable/41949247
Page Count: 12
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The Need to Monitor Customer Loyalty and Business Risk in the European Insurance Industry
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Abstract

Policy cancellations directly influence daily business operations and have an impact on the risk assumed by insurance companies. In this paper, we describe the reasons why insurance companies should perform customer loyalty and business risk monitoring and develop guidelines for the implementation of this procedure. We emphasize the advantages of this practice for the operation of the company.

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