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AN ARMY THAT MEETS EVERY SUNDAY? POPULAR SUPPORT FOR THE MORAL MAJORITY IN 1980

Emmett H. BUELL, Jr., and Lee SIGELMAN
Social Science Quarterly
Vol. 66, No. 2 (June 1985), pp. 426-434
Stable URL: http://www.jstor.org/stable/42861910
Page Count: 9
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Abstract

Estimates of Moral Majority grassroots support have varied enormously since the group's founding in 1979. This research note first defines and then measures degrees of Moral Majority support and opposition by making use of two items from the 1980 American National Election Study. Probit analysis is employed to pinpoint significant sources of Moral Majority support and opposition. Models of statistically average Americans reveal how little public support the Moral Majority enjoyed in 1980.

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