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The Reciprocal Trade Agreements Program and How It Is Working
Claudius T. Murchison
National Marketing Review
Vol. 1, No. 3 (Winter, 1936), pp. 240-246
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/4291323
Page Count: 7
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Dr. Murchison draws a realistic picture of the reciprocal trade agreement program and its functioning based upon first-hand contact with both. After summarizing briefly the theoretical and practical background for the program, he launches into a description of objectives of the government, the procedure followed in making trade agreements, and the results, as far as they can be measured, of those agreements which were first consummated.
National Marketing Review © 1936 American Marketing Association