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Editing the Customer Service Magazine

David Brubaker
STWP Review
Vol. 12, No. 2 (APRIL 1965), pp. 4-6
Stable URL: http://www.jstor.org/stable/43091474
Page Count: 3
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Editing the Customer Service Magazine
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Abstract

WITH THE ENORMOUS VOLUME of industrial publications competing for readership these days, what chance does the customer service magazine have in achieving its goals? When it arrives with the incoming mail, is it discarded as "junk mail"? Logically, the answers to these questions depend on the selection of subject matter and the editorial approach reflected in the magazine. The primary objective of the customer service magazine is to support the product The successful magazine will also prove to be a valuable tool for establishing and promoting good customer/contractor relations. This article outlines some of the basic principles an editor should consider in his attempt to provide sound, useful information on a timely basis.

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