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Journal Article

Review: Marketing strategies for social change: Social Marketing: Strategies for Changing Public Behavior by Philip Kotler; Eduardo L. Roberto

Reviewed Work: Social Marketing: Strategies for Changing Public Behavior by Philip Kotler, Eduardo L. Roberto
Review by: Lawrence Wallack
Issues in Science and Technology
Vol. 7, No. 1 (Fall 1990), pp. 110-112
Stable URL: http://www.jstor.org/stable/43310711
Page Count: 3
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Marketing strategies for social change
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