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Movie stars and box office revenues: an empirical analysis

Randy A. Nelson and Robert Glotfelty
Journal of Cultural Economics
Vol. 36, No. 2 (May 2012), pp. 141-166
Published by: Springer
Stable URL: http://www.jstor.org/stable/43549820
Page Count: 26
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Movie stars and box office revenues: an empirical analysis
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Abstract

This paper examines the relationship between star power and box office revenues using box office data from nine countries and a continuous measure of star power based on the number of visits to a star's web page on IMDB, the most popular web site for movie-related information. The degree of star power is computed for the top star, top three stars, and the director for the films in our sample. The results indicate that replacing an average star with a top star would increase revenues by an average of $16,618,570, while replacing three average stars with three top stars would increase revenues by an average of $64,410,381.

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