If you need an accessible version of this item please contact JSTOR User Support

Television Markets and U. S. Senate Elections

Charles Stewart III and Mark Reynolds
Legislative Studies Quarterly
Vol. 15, No. 4 (Nov., 1990), pp. 495-523
Published by: Washington University
Stable URL: http://www.jstor.org/stable/439894
Page Count: 29
  • Download PDF
  • Cite this Item

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If you need an accessible version of this item please contact JSTOR User Support
Television Markets and U. S. Senate Elections
Preview not available

Abstract

Using data drawn from the 1988 Senate Election Study and additional data describing the nature of television markets, we show that the structure of television markets within states influences to what extent citizens are likely to have media contact with senatorial candidates and how they evaluate the candidates. Citizens are less likely to see candidates on television if they reside in states with fragmented television market structures (i.e., many different markets and markets that serve more than one state). Citizens of fragmented states are also more likely to vote for incumbents. The marginal effectiveness of campaign spending on candidate visibility and the likelihood of voting for a candidate decrease as the cost of advertising in a state increases.

Page Thumbnails

  • Thumbnail: Page 
495
    495
  • Thumbnail: Page 
496
    496
  • Thumbnail: Page 
497
    497
  • Thumbnail: Page 
498
    498
  • Thumbnail: Page 
499
    499
  • Thumbnail: Page 
500
    500
  • Thumbnail: Page 
501
    501
  • Thumbnail: Page 
502
    502
  • Thumbnail: Page 
503
    503
  • Thumbnail: Page 
504
    504
  • Thumbnail: Page 
505
    505
  • Thumbnail: Page 
506
    506
  • Thumbnail: Page 
507
    507
  • Thumbnail: Page 
508
    508
  • Thumbnail: Page 
509
    509
  • Thumbnail: Page 
510
    510
  • Thumbnail: Page 
511
    511
  • Thumbnail: Page 
512
    512
  • Thumbnail: Page 
513
    513
  • Thumbnail: Page 
514
    514
  • Thumbnail: Page 
515
    515
  • Thumbnail: Page 
516
    516
  • Thumbnail: Page 
517
    517
  • Thumbnail: Page 
518
    518
  • Thumbnail: Page 
519
    519
  • Thumbnail: Page 
520
    520
  • Thumbnail: Page 
521
    521
  • Thumbnail: Page 
522
    522
  • Thumbnail: Page 
523
    523