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Market Segmentation and Performance of Firms: Case Study of Indian Television Industry in 80s
K. J. Joseph
Economic and Political Weekly
Vol. 27, No. 48 (Nov. 28, 1992), pp. M141-M148
Published by: Economic and Political Weekly
Stable URL: http://www.jstor.org/stable/4399184
Page Count: 8
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This article, through a case study of the television market, attempts to examine whether there is regional market segmentation, whether concentration in the regional markets is significantly different from the concentration at the national level and if so, what is its impact on the firms' performances and the growth of the industry.
Economic and Political Weekly © 1992 Economic and Political Weekly