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The Origin of Brand Names

Sterling Eisiminger and John L. Idol, Jr.
American Speech
Vol. 59, No. 3 (Autumn, 1984), pp. 211-217
Published by: Duke University Press
DOI: 10.2307/454487
Stable URL: http://www.jstor.org/stable/454487
Page Count: 7
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The Origin of Brand Names
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