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Advertising Regulation's Effect upon Demand for Cigarettes

Avery M. Abernethy and Jesse E. Teel
Journal of Advertising
Vol. 15, No. 4 (1986), pp. 51-55
Published by: Taylor & Francis, Ltd.
Stable URL: http://www.jstor.org/stable/4622132
Page Count: 5
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Abstract

Additional advertising regulation is being proposed for both tobacco and alcoholic beverage products. The possible outcome of these proposed regulations is examined based on the effect that advertising regulation has had on tobacco consumption in the past.

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