Access

You are not currently logged in.

Access JSTOR through your library or other institution:

login

Log in through your institution.

The Honeymoon Industry: Rhetoric and Bureaucratization of Status Passage

Carl Gersuny
The Family Coordinator
Vol. 19, No. 3 (Jul., 1970), pp. 260-266
DOI: 10.2307/582029
Stable URL: http://www.jstor.org/stable/582029
Page Count: 7
  • Download ($15.00)
  • Subscribe ($19.50)
  • Cite this Item
The Honeymoon Industry: Rhetoric and Bureaucratization of Status Passage
Preview not available

Abstract

As part of the growth and increasing differentiation of the service sector, numerous services have emerged which are directed toward aspects of the life-cycle. Included among these services, which are designed to assist their recipients through status transitions and in assuming appropriate age-specific behavior, is the honeymoon industry. These resorts compete for customers among newlyweds. Examination of publications issued by honeymoon enterprises indicates that the rhetoric employed to recruit clients relies heavily on a vocabulary of romantic love, on evocation of exotic places, on sensuous imagery, and on eulogies for the beds and bathtubs available for guests.

Page Thumbnails

  • Thumbnail: Page 
260
    260
  • Thumbnail: Page 
261
    261
  • Thumbnail: Page 
262
    262
  • Thumbnail: Page 
263
    263
  • Thumbnail: Page 
264
    264
  • Thumbnail: Page 
265
    265
  • Thumbnail: Page 
266
    266