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The Honeymoon Industry: Rhetoric and Bureaucratization of Status Passage
The Family Coordinator
Vol. 19, No. 3 (Jul., 1970), pp. 260-266
Published by: National Council on Family Relations
Stable URL: http://www.jstor.org/stable/582029
Page Count: 7
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As part of the growth and increasing differentiation of the service sector, numerous services have emerged which are directed toward aspects of the life-cycle. Included among these services, which are designed to assist their recipients through status transitions and in assuming appropriate age-specific behavior, is the honeymoon industry. These resorts compete for customers among newlyweds. Examination of publications issued by honeymoon enterprises indicates that the rhetoric employed to recruit clients relies heavily on a vocabulary of romantic love, on evocation of exotic places, on sensuous imagery, and on eulogies for the beds and bathtubs available for guests.
The Family Coordinator © 1970 National Council on Family Relations