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The Self-Actualizing Socially Conscious Consumer
Journal of Consumer Research
Vol. 3, No. 2 (Sep., 1976), pp. 107-112
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2489117
Page Count: 6
You can always find the topics here!Topics: Self actualization, Detergents, Gasoline, Consumer research, Personality traits, Consumer behavior, Marketing, Mathematical dependent variables, Socioeconomic status, Demography
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A personality-related study was made of individuals exhibiting socially conscious consumer behavior. It was found that these individuals may be characterized as "self-actualizing" as Maslow uses the term. The findings expand previous findings by Webster, and they are evidence that a holistic approach to personality measurement is possible in consumer research.
Journal of Consumer Research © 1976 Oxford University Press