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Journal Article

The Self-Actualizing Socially Conscious Consumer

George Brooker
Journal of Consumer Research
Vol. 3, No. 2 (Sep., 1976), pp. 107-112
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2489117
Page Count: 6
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
The Self-Actualizing Socially Conscious Consumer
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Abstract

A personality-related study was made of individuals exhibiting socially conscious consumer behavior. It was found that these individuals may be characterized as "self-actualizing" as Maslow uses the term. The findings expand previous findings by Webster, and they are evidence that a holistic approach to personality measurement is possible in consumer research.

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