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Journal Article
Does Lawyer Advertising Adversely Influence the Image of Lawyers in the United States? An Alternative Perspective and New Empirical Evidence
Richard J. Cebula
The Journal of Legal Studies
Vol. 27, No. 2 (June 1998), pp. 503-516
Published
by: The University of Chicago Press for The University of Chicago Law School
DOI: 10.1086/468030
https://www.jstor.org/stable/10.1086/468030
Page Count: 16
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Topics: Attorneys, Legal advertising, Graphics, Politicians, Polls, Political advertising, Lawyer client communication, Political ethics, Image analysis
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Abstract
Abstract Using multiple regression analysis, this study investigates the impact of lawyer advertising on the public's image of the law profession. The analysis, which includes variables to reflect per capita real outlays on lawyer advertising, the public's image of politicians, long‐term trends in the image of lawyers, the per capita number of lawyers, the per capita number of civil suits commenced in U.S. district courts, and the divorce rate, finds that lawyer advertising raises the public's esteem for the law profession. Moreover, causality tests supplementing the regression estimation reinforce this conclusion while revealing a bidirectional relationship between lawyer advertising and lawyer image.
© 1998 by The University of Chicago. All rights reserved.