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The Impact of Words and Deeds concerning Altruism upon Children

James H. Bryan and Nancy H. Walbek
Child Development
Vol. 41, No. 3 (Sep., 1970), pp. 747-757
Published by: Wiley on behalf of the Society for Research in Child Development
DOI: 10.2307/1127221
Stable URL: http://www.jstor.org/stable/1127221
Page Count: 11
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The Impact of Words and Deeds concerning Altruism upon Children
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Abstract

72 second-, third-, and fourth-grade girls were exposed to a video-taped adult model (M) who practiced either generosity or selfishness, and who either preached generosity or selfishness, or held a neutral conversation. For half of the Ss within each of these 6 groups, the M was the E (the high-powered M). The effect of M's practices upon S's donation behavior was marginally significant (p < .10), but donation behavior was unaffected by either the power or the exhortations of M. Attractiveness of the M was a function of the M's acts, while there was no interaction between M's words or deeds and either donation, response latencies, or attraction.

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