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Automation in Marketing

Charles R. Goeldner
Journal of Marketing
Vol. 26, No. 1 (Jan., 1962), pp. 53-56
DOI: 10.2307/1249632
Stable URL: http://www.jstor.org/stable/1249632
Page Count: 4
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Automation in Marketing
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Abstract

While automation exists today in only a small number of institutions, the author believes it will have a profound influence on the future of American marketing institutions. He goes on to analyze this impact on both the wholesale level and retail level.

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