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This paper attempts to further theoretical and empirical understanding of adherent and constituent mobilization by proposing and analyzing frame alignment as a conceptual bridge linking social psychological and resource mobilization views on movement participation. Extension of Goffman's (1974) frame analytic perspective provides the conceptual/theoretical framework; field research on two religious movements, the peace movement, and several neighborhood movements provide the primary empirical base. Four frame alignment processes are identified and elaborated: frame bridging, frame amplification, frame extension, and frame transformation. The basic underlying premise is that frame alignment, of one variety or another, is a necessary condition for participation, whatever its nature or intensity, and that it is typically an interactional and ongoing accomplishment. The paper concludes with an elaboration of several sets of theoretical and research implications.
The official flagship journal of the American Sociological Association (ASA), American Sociological Review (ASR) publishes works of interest to the discipline in general, new theoretical developments, results of research that advance our understanding of fundamental social processes, and important methodological innovations. All areas of sociology are welcome. Emphasis is on exceptional quality and general interest. Published bi-monthly in February, April, June, August, October, and December. Information about subscriptions, article submissions, and advertising rates: http://www.asanet.org/journals/asr/
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© 1986 American Sociological Association