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This study evaluates the impact of the first presidential debate of 1976 on the rationality of voting decisions. Using data from a panel of eligible voters in Williamsburg-James City County, Virginia, three models of attitude consistency are tested: rational voting, selective perception, and persuasion. Rational voting is defined as choosing a candidate on the basis of issue positions. The debate increased voter awareness of Ford's and Carter's positions on the issue of unemployment, one of the key issues in the debate. However, there is no evidence of changes in candidate preference based on this issue. There is strong evidence of persuasion: voters adopted the position taken by their preferred candidate.
The American Journal of Political Science (AJPS), published four times each year, is one of the most widely-read political science journals in the United States. AJPS is a general journal of political science open to all members of the profession and to all areas of the discipline of political science. JSTOR provides a digital archive of the print version of American Journal of Political Science. The electronic version of American Journal of Political Science is available at http://www.blackwell-synergy.com/servlet/useragent?func=showIssues&code;=ajps. Authorized users may be able to access the full text articles at this site.
The Midwest Political Science Association, founded in 1939, is a national organization of more than 2,800 political science professors, researchers, students, and public administrators from throughout the United States and over 50 foreign countries. The association is dedicated to the advancement of scholarly communication in all areas of political science. Each year the association sponsors a three-day conference of political scientists in Chicago for the purpose of presenting and discussing the latest research in political science. More than 2,000 individuals participate in this conference, which features 300 panels and programs on politics. The MPSA is headquartered at Indiana University. For further information, contact William D. Morgan, Executive Director, email: wdmorgan@indiana.edu.
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American Journal of Political Science
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