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The Public Opinion Research Correspondent
The Public Opinion Quarterly
Vol. 44, No. 4, Polls and the News Media: A Symposium (Winter, 1980), pp. 585-597
Published by: Oxford University Press on behalf of the American Association for Public Opinion Research
Stable URL: http://www.jstor.org/stable/2748475
Page Count: 13
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This essay outlines a contract concluded by the leading German newspaper, Frankfurter Allgemeine, and the Allensbach Institut für Demoskopie which breaks new ground in journalism by creating the position of the public opinion research correspondent.
The Public Opinion Quarterly © 1980 American Association for Public Opinion Research