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Ancient Marketing Practices: The View from Talmudic Times
Hershey H. Friedman
Journal of Public Policy & Marketing
Vol. 3 (1984), pp. 194-204
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/30000050
Page Count: 11
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The Talmud, completed approximately 1,500 years ago, is the compilation of Jewish oral law. In it, we find reflected many of the marketing practices of ancient Babylonia and Israel. This paper demonstrates that many of our current business laws and practices had their counterparts in ancient times and that, in some areas, Talmudic standards were stricter than ours are today.
Journal of Public Policy & Marketing © 1984 American Marketing Association