Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If You Use a Screen Reader

This content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.

Stapel Scale or Semantic Differential in Marketing Research?

Del I. Hawkins, Gerald Albaum and Roger Best
Journal of Marketing Research
Vol. 11, No. 3 (Aug., 1974), pp. 318-322
DOI: 10.2307/3151152
Stable URL: http://www.jstor.org/stable/3151152
Page Count: 5
  • Read Online (Free)
  • Download ($24.00)
  • Subscribe ($19.50)
  • Cite this Item
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Stapel Scale or Semantic Differential in Marketing Research?
Preview not available

Page Thumbnails

  • Thumbnail: Page 
318
    318
  • Thumbnail: Page 
319
    319
  • Thumbnail: Page 
320
    320
  • Thumbnail: Page 
321
    321
  • Thumbnail: Page 
322
    322