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Stapel Scale or Semantic Differential in Marketing Research?

Del I. Hawkins, Gerald Albaum and Roger Best
Journal of Marketing Research
Vol. 11, No. 3 (Aug., 1974), pp. 318-322
DOI: 10.2307/3151152
Stable URL: http://www.jstor.org/stable/3151152
Page Count: 5
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Stapel Scale or Semantic Differential in Marketing Research?
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