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journal article
Efficient Experimental Design with Marketing Research Applications
Warren F. Kuhfeld, Randall D. Tobias and Mark Garratt
Journal of Marketing Research
Vol. 31, No. 4 (Nov., 1994), pp. 545-557 (13 pages)
Published By: Sage Publications, Inc.
https://doi.org/10.2307/3151882
https://www.jstor.org/stable/3151882
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