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journal article
The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review
Akshay R. Rao and Kent B. Monroe
Journal of Marketing Research
Vol. 26, No. 3 (Aug., 1989), pp. 351-357 (7 pages)
Published By: Sage Publications, Inc.
https://doi.org/10.2307/3172907
https://www.jstor.org/stable/3172907
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