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Journal Article
Aesthetic Resistance to Commercial Influences: The Impact of the Eurocentric Beauty Standard on Black College Women
Dia Sekayi
The Journal of Negro Education
Vol. 72, No. 4, Commercialism in the Lives of Children and Youth of Color: Education and Other Socialization Contexts (Autumn, 2003), pp. 467-477
Published
by: Journal of Negro Education
DOI: 10.2307/3211197
https://www.jstor.org/stable/3211197
Page Count: 11
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Topics: Women, Beauty, African Americans, Black people, Hair, African culture, Femininity, Physical appearance
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Abstract
The present study investigates Black women's perceptions of beauty, and how those perceptions are influenced through commercial means. A discussion of the literature on Eurocentric beauty standards and their impact on Black women is presented. Through a mixed-methodology of a 33-item survey, individual interviews, focus groups, and document review, the development of this study's participants'(n = 219) standard of beauty is explored. The theory of aesthetic resistance emerges from the data. The implications of aesthetic resistance for education are discussed.
The Journal of Negro Education © 2003 Journal of Negro Education