With firms reducing the number of suppliers with whom they deal, the supplier selection criteria have become more important for marketers. This study examines differences between the weighting applied to supplier selection criteria for male and female purchasing managers. Female purchasing managers are found to place a higher level of importance on the global measures of Support and Dependability than their male counterparts. Marketing managers can use this information for micro-segmentation of business customers.
The Journal of Managerial Issues (JMI) is a management academic journal that is published quarterly and uses a double-blind, peer-reviewed process. The purpose of the JMI is to contribute to the advancement of knowledge directly related to the theory of organizations and the practice of management. It publishes and disseminates the results of new and original scholarly research to a broad audience consisting of university faculty and administrators, business executives, consultants, employees, and government managers. The JMI acts as a bridge between the academic and business communities.
Pittsburg State University (PSU) is one of six Kansas regents universities with approximately 7,300 students. It is located in southeast Kansas in the city of Pittsburg. PSU has over 100 academic programs distributed among the colleges of Arts and Sciences, Business, Education, and Technology. PSU students benefit from small class sizes, challenging courses, qualified and dedicated faculty, and modern classrooms. The university as a whole is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools as well as some of its colleges and/or programs (the Kelce College of Business is AACSB-accredited).
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