Casual observation provides numerous examples of alliances that continue for years despite failing to accomplish partner objectives. Why do firms often persist with alliance investments despite a steady stream of evidence that the alliance is producing little or no benefit? We investigate the factors that contribute to a firm's persistence with failing alliances, using an escalation framework for strategic alliances.
MANAGEMENT INTERNATIONAL REVIEW is a double-blind refereed journal that aims at the advancement and dissemination of applied research in the fields of International Management. The scope of the journal comprises International Business, Cross-cultural Management, and Comparative Management. The journal publishes research that builds or extends International Management Theory so that it can contribute to International Management Practice.
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MIR: Management International Review
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