Front Matter
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Projecting Authenticity through Advertising: Consumer Judgments of Advertisers' Claims
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The Pursuit of Self-Regulatory Goals: How Counterfactual Thinking Influences Advertising Persuasiveness
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Effects of Susceptibility to Normative Influence and Type of Testimonial on Attitudes toward Print Advertising
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Salient Effects of Publicity in Advertised Brand Recall and Recognition: The List-Strength Paradigm
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Airport Advertising Effectiveness: An Exploratory Field Study
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Goal Orientation and Comparative Valence in Persuasion
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When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence
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Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources
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"The Hidden Persuaders": Then and Now
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Responsibility and Brand Advertising in the Alcoholic Beverage Market: The Modeling of Normative Drinking Behavior
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How the Digital Video Recorder (DVR) Changes Traditional Television Advertising
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Back Matter
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