Front Matter
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Table of Contents
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List of Figures
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List of Tables
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Preface
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Acknowledgments
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Introduction
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Profiles for a Market
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Market Plane
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Quality and Unraveling
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Signaling and PARADOX
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Substitutability Extended
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Market Space:: CROWDED and EXPLOSIVE Regions
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Estimating Qualities and Parameters
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Facing Upstream or Down
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Embed and Decouple
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Suppressing Market Realities
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Investing across Markets
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Strategic Moves and Market Evolution
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Contrasting Research Perspectives
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Business Cultures
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Conclusion
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APPENDIX:: On Computations
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Glossary of Symbols
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Notes
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References
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Index
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